Tribeza Feature

Fat Turkey Chocolate was featured in Tribeza Magazine's February 2005 issue

A local Texas woman has taken that cultish quality(a following) and turned it into a business. While still a dorm-living student at the University of Texas, Jennifer Holberg created a following of her own with her handmade truffles. She has since established Fat Turkey Chocolates and sells numerous varieties of truffles by special order during the busiest holiday seasons.



" I took a class on chocolate-making with my mom," Holberg says, "and when we finished, we went home and tried the recipes and decided we could do it even better."

She started by getting the recipes down to a science and creating new flavors. Then she marketed her truffles by creating t-shirts with her company name and giving them to her firends in the all-female Scottish Rite dorm to wear around campus. She works out of her parents home in Bastrop and takes orders over her web site. "It's been word of mouth really, and the success has been overwhelming sometimes," she says.

She does truffles every which way--from straight espresso and hazelnut to Irish Cream, Hatch Chile(in season), and even a plum green tea truffle. Her parents pitch in during rush seasons when Jennifer has made as many as 600 truffles by hand.

"It will save me so much time. And my parents are building me a studio off their home so I can get out of their kitchen," she says.

story Gracie Salem
photography Frank Curry

TRIBEZA is a lifestyle magazine focusing on excellence. They concentrate on a range of topics - from the arts to design, dining and style. In addition, they profile perspectives of prominent Austinites. TRIBEZA is a collection of ideas reflecting Austin's excellence and creativity. Austin has changed and grown for the better over the last decade. TRIBEZA reflects that new identity effectively and consistently - in a way that no other regional publication can.

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